Bruce grew up in Cape Town, South Africa. He first studied English Literature at UCT, and later St Andrews University, Scotland, before completing an Oenology and Viticulture degree at the University of Adelaide, Australia.
Bruce worked in wine retail during his university years and then wine marketing, sales and distribution in the UK for two years, before completing his winemaking course.
As a newly qualified winemaker he travelled extensively, working in France, Australia and the USA before returning home in 1998 to start Flagstone Winery. He sold his wine business ten years later to Constellation Wines, then the largest wine business in the world. He remained on as South African Chief Winemaker for Constellation and eventually became Group Winemaker for Accolade Wines, responsible for the style direction of all the core brands of the 4th largest wine business.
In February 2018, after ten years with Constellation/Accolade, Bruce left Accolade to focus on his own wine estate in the Overberg Highlands of South Africa where he crafts very small volume, super premium, single vineyard wines under the Drift Estate label. He also makes wine under his eponymous, globally sourced Bruce Jack label and his mid-tier Bonfire Hill label.
Since 2006 Bruce joins Ed in Spain at least once, but often more frequently, to make the La Bascula wines. With a mother who spoke Spanish and played the Flamenco guitar, Bruce was brought up immersed in the sounds and flavours of Spanish culture. Crafting wines in Spain not only feels like a natural extension of this experience, but is something he is extremely passionate about.